Content marketing has become a central condition for gaining customer confidence and improving SEO. By adding sources of quality information, the visitor engages with your company, a relationship based on credibility. In other words, it is a way to reassure the customer and sometimes to build loyalty. If you are unsure how to handle this yourself, you can get it done at an SEO marketplace.
The quality of content marketing is based on the time you spend to achieve real content rich in information. The return of this investment is from a global marketing point of view always at the rendezvous. In concrete terms, the objective is to stand out positively from your competitors by bringing useful and relevant content.
How to write content marketing with high added value?
The content should interest your audience. It must be fun, intriguing, rich, varied, etc. The tone should allow you to build a relationship with your readers. In order to write high-value articles, you need to collect as much information about your prospects as possible to create personas, that is archetypes of consumers.
Internet users typically like to read entertaining content that evokes a story, an experience, or a solution. It is also useful to vary the media: video, text, images or even make a mix of forms.
What are the channels of content marketing?
Online marketing is multi-channel. The tools available are many: blogs, social networks, emails, press release, guest-blogging, sea … A cross channel strategy is the best way to reach the most significant number of people.
Why choose quality over quantity?
Too much information kills information. Drown in a mass of content, the user loses attention and becomes confused. It is essential to write clear and transparent marketing content without exaggerating the quantity.
The information must be quickly understood, and the text must never be overburdened unnecessarily.
NB: For the creation of WordPress e-commerce website, trust a quality webmaster!
Content marketing: an expanding market
70% of companies consider their marketing content to be insufficient. They recognize that they still have progress to make about their digital communication. Even according to this study, it appears that the major problem is the writing of high volume content. Indeed, the creation of articles is a very time-consuming activity, and it is essential to update and publish with regular frequency on pain of losing the work already done.
That’s why, I propose to take charge of your content marketing on various communication channels blog (s), social networks, newsletters, and articles.